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Postgraduate Course

Graduate Diploma in Web Communication

Interested in advancing your digital communication skills? Gain specialised knowledge in social media strategy, search engine optimisation, digital content strategy and web analytics.

What type of student are you?

Domestic International

Murdoch code: G1071
Study mode: Full Time or Part Time
Duration: 1
Selection rank
CRICOS code: 085216C
First year fee (domestic): $20,160
First year fee (international): $34,320
Full course fee (domestic): $20,160
Full course fee (international): $34,320

Apply

The fees provided are indicative and intended only as a guide. They are based on a typical full-time enrolment for a first year student at Murdoch University of 24 credit points. The indicative fee is based on the applicable Commonwealth Supported Fee.

Overview

Learn the essential practical, theoretical and technical skills necessary for digital communication. You’ll learn the core communication areas of social media strategy, search engine optimisation, digital content strategy and web analytics.

Throughout this project-based course you'll cover all aspects of a web communication campaign, from developing digital personae to pitching ideas to a client. You’ll learn how web communication works in business, society and in the political realm, while learning how to plan social media and digital communication campaigns for different target audiences.

Develop your knowledge in web communication strategy, digital platforms (such as websites and social media) and data analysis so that you can maximise your opportunities and reach in this continually changing professional landscape. This course has a very practical focus and you will learn through doing.

3 reasons to study a Graduate Diploma in Web Communication at Murdoch

Put theory into practice with professional placements through our Work Integrated Learning program where you could have the opportunity to take on real projects with real clients through our on campus consultancy, MESH.
As part of your studies you’ll take on an advanced web communication project either as an industry internship or self-directed project.
Be taught by leading academics and tutors with local, national and international industry experience.

Develop your skills

Build essential skills and knowledge to meet your career or study goals. Topics you’ll cover include:

Issues management; critical and ethical issues in communication
Web strategy
Strategic communication
Web research and planning
Social media analysis

Your career

This course will prepare you to work across just about any industry or business engaging with the web and social media. Careers could include:

Digital Communication Officer
SEO Strategist
Digital and Content Manager
Social Media Strategist
Web Data Analyst

Progress to structure

Study areas

Creative Media and Communication

Apply to start

Please indicate above whether you're a domestic or international student intending to study at a Western Australian campus.

Learn more about attendance modes
View the dates for our teaching periods

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Stay informed about upcoming events, news, courses, and much more. Your journey begins here.

Progress to structure

Structure

To help plan the structure of your course, search for our suggested course plans.

Total credit points: 24

Unit code	Unit name	Credit points
Course Core		24 credit points
Required Units		18 credit points
MCM502	Web Strategy	3
MCM506	Strategic Communication	3
WEB564	Web Research	3
WEB566	Social Media Analysis	3
MCM601	Critical and Ethical Issues in Communication	6
Specified Elective Units		6 credit points
GRD503	Design Thinking Tools	3
	OR
GRD504	Research Methods for Innovation	3
	OR
GRD505	Co-Design Project Strategies	3
	OR
MCM507	Health Communication	3
	OR
MCM605	International Strategic Communication and Culture	3
	OR
MCM684	Advanced MESH Project	3
	OR
SIK502	Wandju Boodja (Welcome to Country)	3

Progress to entry requirements

Entry requirements

Means of admission	Minimum academic requirement	Minimum English requirement
University study	Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).	Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Murdoch Institute of Technology (MIT) courses	Successful completion of one of the following: Murdoch University Preparation Course with a minimum of 50% in every subject MUPC (1 Trimester) Foundation Studies Course with a minimum of 50% in every subject.	Successful completion of one of the following: Murdoch University Preparation Course Introduction to Academic Communication unit Foundation Studies Course with a minimum of 50% in every subject.
Creative Portfolio	Successful Portfolio application as assessed by the Academic Chair of the course. Find out more	Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR or interstate equivalent, or a STAT Written English score of 140 or higher.

University study
Minimum academic requirement Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).
Minimum English requirement Successful completion of 2 units at an Australian University or Open Universities Australia (OUA).

Murdoch Institute of Technology (MIT) courses
Minimum academic requirement Successful completion of one of the following: Murdoch University Preparation Course with a minimum of 50% in every subject MUPC (1 Trimester) Foundation Studies Course with a minimum of 50% in every subject.
Minimum English requirement Successful completion of one of the following: Murdoch University Preparation Course Introduction to Academic Communication unit Foundation Studies Course with a minimum of 50% in every subject.

Creative Portfolio
Minimum academic requirement Successful Portfolio application as assessed by the Academic Chair of the course. Find out more
Minimum English requirement Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR or interstate equivalent, or a STAT Written English score of 140 or higher.

Means of admission	Minimum academic requirement	Minimum English requirement
GCE A Levels	Aggregate of 6 points from: A maximum of the best three A-level subjects; OR A combination of A-level and AS-level subjects At least two A-level subjects are included in the calculation AS-level subject attempted at A-level is not eligible to be included A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1) AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)	A Levels: D in one of the following: English Language English Literature Knowledge and Inquiry. AS Level: C in one of the following: English Language English Literature Knowledge and Inquiry.
Extenuating circumstances	We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course. Find out more.	Case-by-case assessment.
Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC)	70	Scaled mark of 50 or higher in one of the following (or interstate equivalent): English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only).
Western Australian Universities Foundation Program (WAUFP)	CPS 54 or higher.	50% in English Language and Australian Cultural Studies (ELACS).
International Baccalaureate (IB) Diploma	Total score of 24 or higher.	Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).
VET course studied at school	Successful completion of a Certificate IV or higher.	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher.
Overseas Year 12	Please refer to the information under the country of study.	Please refer to the information under the country of study.
Queensland Certificate of Education (QCE)	Overall Position (OP) of 13 or lower.	Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following: English English Extension (Literature) English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).

GCE A Levels
Minimum academic requirement Aggregate of 6 points from: A maximum of the best three A-level subjects; OR A combination of A-level and AS-level subjects At least two A-level subjects are included in the calculation AS-level subject attempted at A-level is not eligible to be included A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1) AS-level grades (A=2.5, B=2, C=1.5, D=1, E=0.5)
Minimum English requirement A Levels: D in one of the following: English Language English Literature Knowledge and Inquiry. AS Level: C in one of the following: English Language English Literature Knowledge and Inquiry.

Extenuating circumstances
Minimum academic requirement We'll consider applications from prospective students whose education has been compromised due to genuine hardship, resulting in them falling short of entry requirements for an undergraduate course. Find out more.
Minimum English requirement Case-by-case assessment.

Minimum Selection Rank (WA/ACT/NSW/NT/SA/TAS/VIC)
Minimum academic requirement 70
Minimum English requirement Scaled mark of 50 or higher in one of the following (or interstate equivalent): English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR Or a STAT Written English score of 140 or higher. Or evidence of completing year 11 and 12 in Australia at any Level (Domestic applicants only).

Western Australian Universities Foundation Program (WAUFP)
Minimum academic requirement CPS 54 or higher.
Minimum English requirement 50% in English Language and Australian Cultural Studies (ELACS).

International Baccalaureate (IB) Diploma
Minimum academic requirement Total score of 24 or higher.
Minimum English requirement Higher level (HL): 3 or better. Standard Level (SL): 4 or better. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).

VET course studied at school
Minimum academic requirement Successful completion of a Certificate IV or higher.
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Scaled mark of 50 or higher in one of the following: English ATAR Literature ATAR English as an Additional Dialect (EALD) ATAR or a STAT Written English score of 140 or higher.

Overseas Year 12
Minimum academic requirement Please refer to the information under the country of study.
Minimum English requirement Please refer to the information under the country of study.

Queensland Certificate of Education (QCE)
Minimum academic requirement Overall Position (OP) of 13 or lower.
Minimum English requirement Sound Achievement (4) or better in a Queensland Studies Authority approved subject of one of the following: English English Extension (Literature) English for ESL Learners. Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only) Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only).

Means of admission	Minimum academic requirement	Minimum English requirement
Certificate IV AQF level 4	Successful completion of a Certificate IV.	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only), OR Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only), OR STAT Written English score of 140 or higher (145 if prior to May 2010).
Diploma or Advanced Diploma AQF level 5-6	Successful completion of a Diploma or Advanced Diploma.	Successful completion of a Diploma or Advanced Diploma.

Certificate IV AQF level 4
Minimum academic requirement Successful completion of a Certificate IV.
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only), OR Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only), OR STAT Written English score of 140 or higher (145 if prior to May 2010).

Diploma or Advanced Diploma AQF level 5-6
Minimum academic requirement Successful completion of a Diploma or Advanced Diploma.
Minimum English requirement Successful completion of a Diploma or Advanced Diploma.

Means of admission	Minimum academic requirement	Minimum English requirement
Mature Age Pathway (MAP)	MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information.	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc.
Special Tertiary Admissions Test (STAT)	Multiple Choice score of 135 (145 if taken prior to May 2010).	Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010).

Mature Age Pathway (MAP)
Minimum academic requirement MAP involves an interview and a portfolio submission to be assessed by the Academic Chair of the course. Admission is based on relevant work and life experience. Applicants must also meet the English Language Competency requirements for the course. Email us for more information.
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Must be met according to the respective courses standard ELC requirements, STAT Written English 140, etc.

Special Tertiary Admissions Test (STAT)
Minimum academic requirement Multiple Choice score of 135 (145 if taken prior to May 2010).
Minimum English requirement Evidence of completing year 11 and 12 in Australia at any Level (Domestic Applicants Only). Evidence of completing a minimum of 2 years of studies at TAFE or an RTO (Domestic Applicants Only). Written English Score of 140 (145 if taken prior to May 2010).

Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience.

English Requirements

You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai and Singapore campuses or delivered by Open Universities Australia may have different requirements.

Progress to fees and scholarships

Fees and scholarships

How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

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Progress to how to apply

How to apply

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Your document checklist

Ready to apply? Before you start, make sure you have all the following documentation ready for a quick application.

Compulsory documents

Evidence that you meet Academic entry and English language requirements such as:

Official Academic Transcripts and Certificates of Completion (of your highest academic study)
Evidence of meeting the minimum English language requirements

Recommended documents (if applicable)

Most recent Curriculum Vitae if applying using professional experience
Change of name documentation
Marriage certificate
Unit outlines if applying for Advanced Standing

Your document checklist

Ready to apply? Before you start, make sure you have all the following documentation ready for a quick application.

Compulsory documents

Evidence that you meet Academic entry and English language requirements such as:
- Official Academic Transcripts and Certificates of Completion (of your highest academic study) both original and English translated versions.
- Evidence of meeting the minimum English language requirements
Genuine Student documents (if applicable) - Check the GS requirements page for further information
- GS Form 2
- Personal Statement (SOP)
- Up to date Curriculum Vitae
A copy of your Passport

Recommended documents

Most recent Curriculum Vitae if applying using professional experience
A copy of your visa documents (if available)
A copy of any past visa rejection documents (if applicable)
Packaged offer letter (if applicable)
Sponsorship documents if you study will be sponsored
Unit outlines if applying for Advanced Standing

All fees are indicative and are provided as a guide only. The actual fees will depend on the individual units you enrol in. You should refer to your Letter of Offer for specific course and fee related information.

The first-year indicative fee is based on a typical full-time enrolment at Murdoch University of 24 credit points.

For domestic students, including Australian citizens, permanent residents and New Zealand citizens, the indicative fee is based on the applicable Commonwealth Supported fee.

Indicative fees for international students are based on applicable full fee paying rates.

The estimated, indicative fee covers tuition fees only, and certain additional fees and charges may apply, depending on the course and units you choose. It also does not take into account any scholarships or bursaries for which you may be eligible.

The estimated, indicative fee assumes no fee increases or indexation. Over time, fee increases or indexation may occur and will affect the estimate. If you are a full fee paying student, this may occur at the start of your second and each subsequent year of study. In the case of Commonwealth Supported students, this will occur for each new calendar year in line with Government policy.

All fee estimates are provided in Australian dollars.

Live Chat

Graduate Diploma in Web Communication

What type of student are you?

Overview

Study areas

Apply to start

Sign up to hear from us

Structure

Total credit points: 24

Entry requirements

Select which option best describes your path to university :

Higher Education

Recent Secondary Education

Vocational Education & Training

Work & Life Experience

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

Minimum academic requirement

Minimum English requirement

English Requirements

Advanced Standing

Advanced Standing

Fees and scholarships

Scholarships

How much will it cost?

How much will it cost?

Scholarships

How to apply

How to apply