Undergraduate Major

Marketing

The fast-paced world of marketing is always changing. Learn through digital marketing, social media and traditional marketing techniques.

What type of student are you?

Murdoch code
MJ-MKTA
Study mode
Full Time or Part Time
Selection rank
70
CRICOS code
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Overview

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

  1. Learn how to use social media platforms for business, as an entrepreneur and to influence people.
  2. Complete industry-recognised certifications during your course.
  3. Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

  • International marketing
  • Strategic marketing
  • Consumer behaviour
  • Digital and social media marketing
  • Services marketing

Your future career

With a major in marketing you’ll be able to explore a range of roles across Australia and the world. Careers include:

  • Marketing Account Manager or Marketing Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Content Marketer
  • Digital Marketer

For further admission information about this course, please download our Information Pack.

Professional accreditation

Chartered Institute of Marketing

Professional recognition

Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).

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Structure

To help plan the structure of your course, search for our suggested course plans.

Total credit points: 24

Unit code Unit name Credit points
Major24 credit points
Required Units21 credit points
BUS124Global Marketing3
BUS279Digital and Social Media Marketing3
BUS210Marketing Research and Analysis3
BUS225Services Marketing3
BUS278Content Marketing3
BUS299Consumer Behaviour3
BUS350Strategic Marketing3
Specified Electives3 credit points
BUS334Business Analytics3
OR
BUS391Search Engine Marketing3
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Entry requirements

Select which option best describes your path to university :

English Requirements

You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

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This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai  and Singapore campuses or delivered by Open Universities Australia may have different requirements.

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Fees and scholarships

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Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship.

Whether you’re a high achiever or have experienced hardship, we offer a wide range of scholarships and awards to students from all walks of life. Explore our scholarships to find the ones you could be eligible for as a new Murdoch student as well as what's available throughout your degree.

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How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

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