Undergraduate Major

Strategic Communication

Do you love building relationships and all forms of communication and media? Learn how to use these skills as a strategic communicator and public relations professional with a major in Strategic Communications from Murdoch. 

What type of student are you?

Murdoch code
MJ-SC
Study mode
Full Time or Part Time
Selection rank
70
CRICOS code
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Overview

People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally.  This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

3 reasons to study Strategic Communication at Murdoch

  1. Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
  2. Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
  3. Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.

What you’ll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

  • Social media management
  • Consulting and freelancing
  • Campaign management
  • Communication strategy and planning
  • Issues and crisis management

Your future career

When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication. Careers could include:

  • Social Media Manager
  • Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator
  • Community Relations Officer

For further admission information about this course, please download our Information Pack.

Professional accreditation

The Bachelor of Communication (Strategic Communication) is accredited by Communication and Public Relations Australia (CPRA).

Professional recognition

Graduates of the Bachelor of Communication (Strategic Communication) major are eligible for membership of Communication and Public Relations Australia (CPRA).

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Structure

To help plan the structure of your course, search for our suggested course plans.

Total credit points: 24

Unit code Unit name Credit points
Major24 credit points
Required Units24 credit points
COM107Strategic Communication3
COM202Content Creation3
COM215Public Relations in Society3
COM214Communication Strategy and Planning3
COM345Issues and Crisis Management3
COM307Campaign Management3
COM109Introduction to Digital Media Skills3
COM302Web Analytics and Digital Story Telling3
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Entry requirements

Select which option best describes your path to university :

English Requirements

You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

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This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai  and Singapore campuses or delivered by Open Universities Australia may have different requirements.

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Fees and scholarships

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Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship.

Whether you’re a high achiever or have experienced hardship, we offer a wide range of scholarships and awards to students from all walks of life. Explore our scholarships to find the ones you could be eligible for as a new Murdoch student as well as what's available throughout your degree.

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How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

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