Undergraduate Major

Web Communication

Learn how to effectively communicate and tell stories through digital platforms like social media in today’s rapidly evolving media-driven world with a major in Web Communications at Murdoch. 

What type of student are you?

Murdoch code
MJ-WBC
Study mode
Full Time or Part Time
Selection rank
70
CRICOS code
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Overview

This course combines an exciting mix of web design, digital marketing and strategic communication.

Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media.

Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

3 reasons to study Web Communication at Murdoch 

  1. Learn from industry professionals and digital media researchers while working for real clients.
  2. Work in an industry where strong future growth is expected for advertising, multimedia and web design professionals*. (*Source: Australian Government Job Outlook 2021).
  3. Increase your job prospects by adding an additional minor to your degree. We recommend Global Media and Communication, Strategic Communication or Journalism.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

  • Professional writing skills, global perspectives on issues, ethical and cooperative work behaviour
  • Ethical thinking in interpersonal, social and professional contexts
  • Creative techniques and methodologies towards communication solutions
  • Communicating and engaging with a range of audiences, stakeholders and the public through media and communication platforms using voice, text, sound and image

Your career 

When you graduate, you might work in strategic communication, web design or digital marketing or in specialised areas such as social media management or search engine marketing and strategy. Careers could include:

  • Web Communication Specialist
  • Social Media Consultant
  • Social Media Analyst
  • Consultant or Freelancer
  • Client Production Officer
  • Web Production and Strategic Consultant
  • SEO and Social Media Strategist
  • Digital PR and Marketing Consultant
  • Digital Account Manager

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Courses with this major
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Structure

To help plan the structure of your course, search for our suggested course plans.

Total credit points: 24

Unit code Unit name Credit points
Major24 credit points
Required Units24 credit points
COM109Introduction to Digital Media Skills3
GRD118Introduction to Graphic Design3
COM278Digital Communication Strategy3
GRD263UX and Web Design3
COM202Content Creation3
BUS359Digital and Social Media Marketing3
COM302Web Analytics and Digital Story Telling3
WEB301Web Communication Project3
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Entry requirements

Select which option best describes your path to university :

English Requirements

You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai  and Singapore campuses or delivered by Open Universities Australia may have different requirements.

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Fees and scholarships

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Scholarships

Make the most of your university experience by reducing the financial costs with a scholarship.

Whether you’re a high achiever or have experienced hardship, we offer a wide range of scholarships and awards to students from all walks of life. Explore our scholarships to find the ones you could be eligible for as a new Murdoch student as well as what's available throughout your degree.

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How much will it cost?

Instead of paying an overall course fee, you pay for the individual units you enrol in. The total course cost will vary depending on the units you choose.

Following your successful application, you’ll receive a Letter of Offer which will contain specific course and fee information.

If you are applying for an undergraduate course, you may be eligible for a Commonwealth Supported Place. Postgraduate programs are full fee paying, unless indicated otherwise in your Letter of Offer.

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